Cypress Hill rapper B Real’s Dr. Greenthumb’s dispensary chain expands into San Diego County with its sixth location in La Mesa, California. The new store at 8760 Campo Rd. opens ahead of a grand opening on October 2, 2021, featuring community activations and a personal appearance by B Real. This milestone reflects the rapid growth of legal cannabis retail since California’s 2016 recreational legalization.
Rapper-Turned-Entrepreneur Builds Cannabis Empire
Dr. Greenthumb’s launched in 2018 with its first Sylmar location, capitalizing on B Real’s fame as a Cypress Hill member and cannabis advocate. The chain now spans Cathedral City, downtown Los Angeles, San Francisco, Sacramento, and a forthcoming site near LAX. La Mesa marks the brand’s entry into San Diego County, where demand for premium products has surged amid statewide market maturation. B Real stocks shelves with strains from cultivators like Insane, Alien Labs, CAM, Cannabiotix, and Wonderbrett, drawing loyal customers who prioritize quality over commoditized options.
Grand Opening Honors Latin Roots and Local Community
The October 2 event runs from 9 a.m. to 9 p.m., with B Real appearing from 1 p.m. to 4 p.m. Organizers emphasize a Latin theme tied to B Real’s Mexican and Cuban heritage, including on-site murals by graffiti artists Strive One and MEX, lowriders in the parking lot, and food trucks serving Pan Dulce, tamales, and unmedicated churros from George Lopez’s Chingon Bakery and Big Pete’s. Guest appearances, vendor booths, giveaways, and live painting create a block-party atmosphere open to all adults 21 and older. B Real frames the day as a safe gathering to rebuild community bonds after pandemic disruptions.
Expansion Signals Broader Cannabis Industry Trends
California’s cannabis market, legalized for recreational use in 2016, has evolved from underground operations to branded retail chains like Dr. Greenthumb’s. Such expansions highlight consolidation among established players, who differentiate through celebrity backing, cultural events, and high-end inventory. For La Mesa residents, the dispensary offers convenient access to vetted products, potentially boosting local tax revenue while fostering community ties through events. B Real’s involvement underscores how artists shape the industry’s public face, blending music heritage with entrepreneurial ventures in a sector projected to mature further as regulations stabilize.
